I first saw Alexandra Craescu in 2008, when she appeared on the Romanian TV talent show Megastar. I still remember how impressed I was by her determination and passion for singing. Alexandra has an outstanding voice, and if you haven’t heard her perform yet, I warmly encourage you to discover her music.
With a formal musical education and awards from national and international music competitions, Alexandra has built a diverse career in the music industry. She has appeared on popular TV talent shows such as Vocea României and X Factor, reached the semi-finals of Eurovision Romania 2017, and released several original singles and cover versions.
Throughout her career, she has collaborated with some of Romania’s best-known musicians and performers, including Ștefan Bănică (as a backing vocalist), Direcția 5, Proconsul, Paula Seling, Mihai Mărgineanu, Marius Nedelcu (Akcent), Howard Dell, Mihai Sebastian, Capriel Dedeian and Garbis Dedeian.
Her experience also includes working with the Ion Dacian National Operetta and Musical Theatre, where she played leading roles in Rebecca, by Sylvester Levay, and Romeo and Juliet, by Gérard Presgurvic. She also provided the singing voice for Jasmine in Disney’s Aladdin.
I recently invited Alexandra to share her thoughts on music, her experience as an independent artist in Romania, and the role of Digital Marketing and online platforms in building a music career. Here is our conversation.
Getting to Know Alexandra Crăescu
Hi Alexandra, thank you for accepting my invitation to this interview! To start, could you tell us a little about yourself?
My pleasure! I’m happy to be here. 🙂
My name is Alexandra Craescu, I’m from Moinești, in Bacău County, Romania, and I’m a singer.
Could you tell us more about your musical background and your experience in the music industry so far?
I’ve been singing for as long as I can remember – since kindergarten, to be more precise. Performing on stage and making people happy through music has been my dream since childhood.
Just like anyone who wants to deliver quality in their field, I’ve always tried to improve and develop my skills over the years. I still have a lot to learn and work on. 🙂
I attended a music high school and later studied music at university. I’ve had the opportunity to experience many different musical environments and situations, and I’ve always tried to give each one the attention it deserved.
I wouldn’t say everything has been easy, but I wouldn’t describe it as incredibly difficult either. Nothing is impossible when you have the necessary resources. In my case, I’m talking about financial resources and, just as importantly, having the right people around me. I feel that I’ve only recently found that combination.
In many ways, I’m only now beginning to reveal the real Alexandra as an artist. 🙂
The Life of an Independent Music Artist in Romania
I know you’re an independent artist. What is life like for an independent musician in Romania today? What opportunities and challenges do independent artists face?
Life as an independent artist is like a roller coaster. You always have to be careful, and you need to think a thousand times before making a decision.
Opportunities often depend on the environment you’re part of and the professional circles you move in. Challenges are always there. Whether you choose to take them on or not is up to you.
Musical Collaborations and Influences
You’ve had the opportunity to collaborate with some major Romanian artists. Could you tell us a little about those experiences?
I feel very fortunate to have had the chance to work with some of the most well-known and respected artists in Romania. It was part of the dream I had as a child.
I’ve learned so much from these experiences and discovered a whole new world – one you don’t get to see on television or social media. I had the opportunity to meet the people behind the artists, and that’s what I find truly beautiful about these collaborations.
I treasure these experiences, and I’m grateful for them because they’ve helped shape the person and artist I am today.
Are there any Romanian or international artists you’d still love to collaborate with?
There are so many wonderful artists in Romania, even if some of them aren’t as widely known.
Among the established artists, there are still quite a few I’d love to work with, including Holograf, Smiley, Cabron, BUG Mafia, Nico, Irina Rimes and Bruja, among many others! As you can see, my musical preferences cover quite a diverse range of styles. 🙂
My international wish list is even longer! I’d love to collaborate with David Foster, Timbaland, Bruno Mars, Eminem, Sia and Quincy Jones, just to name a few.
Original Music, Cover Songs and Creative Projects
You’ve released both original songs and cover versions. What are you currently working on?
I’ve been focusing much more on writing and developing my own original songs lately. I’d really love to release an album.
I’m working hard on new material, and I hope my next single will be ready very soon.
What kind of music do you listen to? What are your passions, and what inspires you creatively?
I listen to a wide variety of musical genres, including Pop, Jazz, Gospel, Hip Hop, R&B and Rock. However, Celine Dion has been my biggest musical inspiration.
As for my other interests, I really enjoy makeup artistry. It’s another creative field where I feel very much at home.
What are your plans and projects for the future?
Before the pandemic, I had quite a few projects planned. Some were put on hold, others continued, and new opportunities came along. 🙂
One thing I know for sure is that I will eventually release an album. It will feature my own original music, although I’ll continue performing cover versions from time to time as well. 🙂
Digital Marketing and Online Music Promotion
How do you think Digital Marketing, social media, online streaming and YouTube influence your music career?
At this point, I believe having an online presence is essential for every artist, including myself.
Online platforms give me the opportunity to be seen and heard without barriers or unnecessary intermediaries. They allow me to reach people directly, through my music, without having to rely on artificial stories or manufactured publicity just to attract attention.
Which social media platforms are you currently active on?
You can find me on Facebook, Instagram, Youtube, TikTok.
Where can people listen to your music on online streaming platforms?
You can find my music on Spotify.
I still have a lot to learn about how everything works in this area! 🙂
Discover Alexandra Crăescu’s Music
Alexandra Craescu is an independent Romanian singer whose musical journey combines formal training, live performances, collaborations with established artists and a passion for creating original music.
From television appearances and musical theatre to her own releases and online presence, she continues to explore new creative opportunities and develop her artistic identity.
If you enjoy discovering new voices and Romanian music talent, I invite you to follow Alexandra and explore her performances and original songs.
Connect with Alexandra Craescu:
- Follow her on Facebook
- Follow her on Instagram
- Subscribe to her YouTube channel
- Discover her music on Spotify
- Follow her on TikTok
Interview and photos: Alexandra Craescu’s Facebook and personal social media channels.
Nicoleta Ion – AI Visibility, AEO & GEO Consultant with 10+ years of experience in Communication, Digital Marketing and SEO. I work with professionals and brands that want to be easier to discover, understand and recommend in AI Search, from ChatGPT and Gemini to Perplexity and Google AI Overviews. I continuously research how search is evolving and test what influences visibility in AI-generated results.
My latest study – Professional AI Visibility Index Romania 2026: How AI Sees and Recommends Professionals
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