Follow my setup of nicoletaion.com in ChatGPT Business Hub, with screenshots from my own account.
By Nicoleta Ion · AI Visibility Consultant & Digital Marketing Specialist · nicoletaion.com · November 11, 2026
To set up your business in ChatGPT Business Hub, sign in or sign up, search for your business name, and claim the matching listing or create a profile if eligible. Once OpenAI approves your claim and your identity verification through Persona, you can access Insights to see how people engage with your business in ChatGPT. OpenAI setup guide
I used Business Hub to create a draft profile for my AI visibility consultancy. I reached the Persona verification screen and have yet to submit my ID, access Insights, redeem the advertising credit, or upgrade to ChatGPT Business.
1. Find or Create Your Business Profile
Open ChatGPT Business Hub and search for your business name. If you find the correct listing, select it and follow the claim prompts. If your online business is eligible and you don’t find a match, you may see an option to create a profile.
I selected Create “Nicoleta Ion”, then chose Through a website when asked how customers usually interact with my business. Business Hub is in beta, and availability depends on your location, business type, and the verification methods supported for your business. OpenAI launch announcement · OpenAI setup guide
Select Get started to begin setting up your profile.
Choose At a physical location if customers visit your business in person. During the beta, OpenAI limits this option for local shops and restaurants to existing U.S. listings, so it’s currently unavailable for physical locations in Europe and elsewhere outside the U.S. If you have an eligible U.S. listing, select it in Business Hub and follow the verification prompts. help.openai.com
2. Add your website and business details
I entered my webiste nicoletaion.com.
3. Follow the claim verification prompts
During setup, Business Hub displayed a DNS TXT record and later asked for a code sent to my business email. Follow the verification options shown for your profile. OpenAI also documents business phone and Shopify verification where available.
If you use website verification, copy the TXT record’s type, host, and value into your domain provider’s DNS settings. Once the change is visible, return to Business Hub, select Verify domain, and follow the remaining prompts. OpenAI setup guide
Next, I selected Marketing agency from the available categories, and described my AI Search, AI Visibility, SEO, and Digital Marketing services.
Select a business category and describe your services.
The setup also asked about contact details, delivery, and returns. Choose the options that reflect how your business operates.
4. Open your draft and verify your identity
After saving my profile as a draft, I selected Go to business overview and opened the identity verification flow. Persona may request a government-issued ID, business registration details, and proof that you’re authorized to represent the business. OpenAI emails its decision or requests more information. If you use Persona to create a new profile, OpenAI says approval automatically publishes the profile. OpenAI setup guide
What can you see in Business Hub Insights after ID verification?
Once OpenAI approves your claim and Persona verification, open your business profile and select Insights. OpenAI describes a 28-day view with three types of aggregated information. OpenAI guidance on profile insights
| Insight | What it shows |
|---|---|
| Mentions | For an online business, a mention counts when ChatGPT references its website. A brand-name mention alone falls outside that count. For a local business, showing a result for that location counts even without a click. |
| Website clicks | How often people click through to your website. |
| Discovery topics | Recurring themes in ChatGPT answers that mentioned or cited your business. |
Discovery topics are grouped by theme, and individual prompts and chats remain private. A blank metric can reflect a reporting threshold, ongoing data collection, or unavailable reporting. OpenAI guidance on profile insights
For AI visibility measurement, I would use Insights alongside discovery tests with unbranded prompts such as “Recommend AI visibility specialists/consultants in Romania.” A discovery test shows whether ChatGPT recommends me for a specific prompt. Insights shows how often ChatGPT references my site and how often people click through.
How does the $500 ChatGPT Ads credit work?
My draft confirmation screen displayed a $500 advertising credit offer. OpenAI’s public holiday promotion offers new ChatGPT Ads advertisers $500 in credit after $500 in qualifying ad spend and lists December 31, 2026 as the offer end date. I left the offer unredeemed, so my account’s eligibility and specific deadline remain unconfirmed. OpenAI Ads promotion
Once issued, the credit applies to future eligible advertising charges. Check the terms shown in your account and look for promotional credit under Ads Manager → Billing → Activity. OpenAI says advertising runs independently of ChatGPT’s answers. OpenAI Ads billing guidance · OpenAI Ads FAQ
Do you need to upgrade to ChatGPT Business?
The upgrade is optional. You can claim an eligible business and access Insights after the required approvals through Business Hub. ChatGPT Business is a paid team workspace with centralized billing and admin controls. OpenAI lists a two-seat minimum. Standard seats are $25 per user per month on monthly billing or $20 per user per month when billed annually. Pricing may vary by country and currency. I left the upgrade untested. OpenAI setup guide · ChatGPT Business plan overview
Will a verified profile help ChatGPT recommend your business?
Verification lets you manage the business information you provide to ChatGPT and access Insights after your claim is approved. ChatGPT can also draw on other sources, and OpenAI makes no promise of higher visibility or more recommendations. My setup documents the process through the draft and verification screens. Measuring any change in recommendations will take follow-up discovery tests. OpenAI setup guide and FAQ
Nicoleta Ion – AI Visibility, AEO & GEO Consultant with 10+ years of experience in Communication, Digital Marketing and SEO. I work with professionals and brands that want to be easier to discover, understand and recommend in AI Search, from ChatGPT and Gemini to Perplexity and Google AI Overviews. I continuously research how search is evolving and test what influences visibility in AI-generated results.
My latest study – Professional AI Visibility Index Romania 2026: How AI Sees and Recommends Professionals
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